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International Corporation Essay Hard Rock Cafe International founded in 1971, as one of the worldwide entertainment and dining brands, internationally- highly praised music. It has a network of 122 signature Hard Rock Cafes in 41 countries and owns the worlds greatest collection of music memorabilia. Founded by two Americans, Isaac Tigrett and Peter Morton, they are enterprising and music loving. Peter brought a real understanding of the restaurant business, and Isaac brought many creative attributes and together they made the Hard Rock Cafe (â€Å"The Hard Rock Cafe Story†, 2005). Hard Rock Cafe was an instant classic, entertain and attracting customers with its first-rate, but fairly priced casual American charge, warm service and ever-present rock n roll music and sensibility. They offer quality, classic American food in their unique, high-energy, music memorabilia-packed atmosphere. Hard Rock Cafe has finally become the worlds leading collector and exhibitors of rock n roll memorabilia (â€Å"The Hard Rock Cafe Story†, 2005). Known for its collectible and fashion merchandise, live concerts, Hard Rock Live performance venues, www. hardrock. com and Hard Rock Hotels and Casinos, Hard Rock Cafe International, Inc. is a totally owned subsidiary of London-based The Rank Group Plc. Hard Rock Cafe International provides visitors around the world with a unique experience that combines food and merchandise with the largest collection of rock memorabilia on the world. Hard Rock Cafe has become a global phenomenon. (Adelstein, 1999) People should keep their eye out as Hard Rock Cafe continues to take music into the next millennium, because at Hard Rock, music is truly the universal language. In latest years, Hard Rock has expanded its cafe limitations by reinforcing its music connection through music-related products and programs such as collectible and fashionable Hard Rock Cafe merchandise, the Hard Rock Records music label, www. hardrock. com, Hard Rock Hotels and Casinos, and Hard Rock Live music venues. Not only they can rock hard, they know how to throw a party. Opening celebrations for each new Hard Rock Cafe all around the world are started by live musical performances (â€Å"About Hard Rock cafe†, 2005). Hard Rock Cafe has been governed by a guiding service with law talent and honest philosophy, Love All Serve All. Means a place where all have always been welcome, in spite of age, sex or class. Hard Rock Cafe remains amazingly faithful to its original intentions. Its rock n roll sensibility a Hard Rock Cafe legacy- remains at the very center of all Hard Rock restaurants and every development hard work undertaken by Hard Rock Cafe. Classic American food, served up by a skilled, caring and helpful wait staff, is still the order of the day at Hard Rock Cafe. And a their commitment to widespread humanitarian causes under the banner Save the Planet- has helped make Hard Rock a legitimate cultural force, from coast to coast, continent to continent (â€Å"The Hard Rock Cafe Story†, 2005). Nowadays, Hard Rock Cafe International, with Hard Rock Cafe at its center, is an entertainment and leisure company that continues to successfully expand the Hard Rock Brand through limitless music-related ventures. Hard Rock Cafe is innovating on a system wide modernization program for the 21st century and adding a new day part, a nightclub with live music. Hard Rock is best known not for its food but for its atmosphere. The cafes ask for donations of music memorabilia and have the worlds largest collection of such. Time after time, their guests have told them that they are looking for an opportunity to make a personal, physical and sometimes even spiritual connection to the music and artists of their time. Then Hard Rock Cafe offer a entertaining, unique and educational look at the evolution of music, that can effects on world events and the emotional appeal and timeless energy as told through priceless memorabilia, interactive displays, educated guides and self-guided tours (â€Å"Hard Rock Cafe Announces Plans†, 2002). For Hard Rock Cafe the biggest challenge facing reputable restaurant chains like theirs is losing their customer. In addition, there have been many new competitors, paying attention by a low cost of livelihood and rising people, offering a comparable dining experience. Moreover, employee turnover has continued to increase. Fighting this situation, Hard Rock Cafe wanted to take improvement of their well-built brand image, combined with excellent customer service and constantly high food quality and to attract more customers from the close region (â€Å"Hard Rock Cafe sets new dining trends†, 2004). At Hard Rock Restaurant, to serves their customer they do not applied manual POS (Point of Sales) systems. The reason why The Hard Rock restaurant is do not make use of manual POS solution because it was based on manual processes, it was inefficient and costly to train new staff— and tracking lost revenue was nearly impossible. Before a new employee was ready to work on the restaurant floor, they have to follow the intensive classroom education for a week. From this activity expected, deliver the new wait-staff and cashiers that enable to memorize extensive information, from standard menu items and services options, to preparation alternatives, pricing details and corporate service policies (â€Å"Hard Rock Cafe sets new dining trends†, 2004). To be confident for the long term, The Hard Rock Cafe management needed to find a way to enhance customer service and reduce the amount of time that customers had to wait for their orders. Moreover, they had to decrease on training costs, as well as organization more-effective profits controls and a process for tracking customer preferences and sales trends to advance productivity. To face a great deal disturbance in the technology industry lately, the restaurant’s major concern in selecting a new POS resolution was dependability. Not just of the restaurant’s new systems, but also of the technology source delivering them. Then they use the new IBM technology-based solution (â€Å"Hard Rock Cafe sets new dining trends†, 2004). Hard Rock Cafe expects a full return on investment (ROI) for the new IBM technology-based solution. ROI expected can reduce the cashier headcount and staff training costs. Hard Rock Cafe wait-staff and cashiers can trust in rapid access to concurrent menu and pricing information to respond quickly to diners, by leveraging new functionality. Besides, human error during the order-entry process has been reduced to nearly nothing, resulting in better consistency, efficiency, and customer satisfaction (â€Å"Hard Rock Cafe sets new dining trends†, 2004). To constrain decision making about promotions, pricing and staffing, Hard Rock Cafe managers can track member of staff and customer activities, enabling the company to collect precious business data. By that method, they can rapidly identify popular items, advantage information to cross-sell extra menu items and track the preferences of common. The customers have seen the new technology and they often comment on the new modern system and Hard Rock Cafe innovative approach to reform the dining experience. This will affect customer faithfulness over the long term by enabling Hard Rock Cafe to leverage unforgettable, first-rate service and the strong brand image to attract a bigger base of both visitor and local customers (â€Å"Hard Rock Cafe sets new dining trends†, 2004). To build financial system work well, strategy for the Hard Rock Cafe are: ? They should fix the infrastructure and the existing corporate systems, ? They must invest in customer-facing programs ? They supposed to provide technologies that will drive traffic to Hard Rocks website (www. hardrock. com) and from there to the restaurants